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Improving your social media strategy
Commercial Insight

Improving your social media strategy

Social media is the main connection of the 21st Century, and businesses are tapping into it's powerful potential. Social media can (and should) be used for more than status updates and sharing your meatloaf dinner with family and friends.When utilized correctly, social media can help you connect with your customers, build your business, and ...

Read More 7 mins read
Harnessing the power of social media advertising for business owners
Business Resources

Harnessing the power of social media advertising for business owners

Marketing your small business is a necessary part of entrepreneurship. However, it’s an aspect that bemuses many business owners. Knowing how, where and how long to allocate your advertising dollars can feel like a spin of the roulette wheel. Although it’s tempting just to stick to the old favorites such ...

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Optimizing online listings to generate online and offline sales
Business Resources

Optimizing online listings to generate online and offline sales

Online sales are a huge part of the post-pandemic economy, and many in-person shoppers start offline sales with online research. If you’re looking for an advantage over the competition and to convert browsers into buyers, it’s important to optimize your online listings and website experience. Here’s a look at some ...

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How small businesses can use omnichannel sales to reach more customers
Business Resources

How small businesses can use omnichannel sales to reach more customers

Omnichannel sales is an industry term for selling your products or services in multiple places at once. That could be a combination of physical sales, your website, a third-party website or marketplace, and through partnerships with other businesses.Omnichannel may sound complicated, but it’s not just for large enterprises. Savvy small ...

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5 Creative holiday marketing ideas to bring in customers this holiday season
Business Resources

5 Creative holiday marketing ideas to bring in customers this holiday season

When you own or manage a retail business, you know how important holiday season sales can be for your year-end profitability. During a peak sales season for many retail customers, competition is fierce to land customer sales. But there’s something you can offer as a brick-and-mortar business that online stores ...

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Seven ways small businesses can prepare for increased foot traffic as workers return to the office
Business Resources

Seven ways small businesses can prepare for increased foot traffic as workers return to the office

After seemingly endless months of working in home offices and bonus rooms, multiple studies are showing workers are indeed returning to the office. And that’s good news for businesses that rely on foot traffic for their livelihood. While you may be anticipating this acceleration in demand, the challenge is that ...

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